Crystal Clear - Smart&Sexy
Background
Crystal Clear is one of the proud sponsors of the Smart&Sexy theater tour. This show combines a mix of Oprah Winfrey talkshow elements and theater with unique insights, presents, music, goose bumps and inspiration. Lisa Portengen and a DJ are responsible for this show, which is performed 44 times around the Netherlands. The atmosphere and mission of this theater tour make women feel confident and marvellous. These aspects are a perfect fit for the Crystal Clear brand.
Challenge
Crystal Clear recognizes Smart&Sexy as a valuable partner in empowering women. In what ways can Crystal Clear be visible during the Smart&Sexy theater tour?
The idea
Women love to be on pictures with friends. Especially after a Smart&Sexy theater show, when their confidence just received a boost. After each show, women can enter the Crystal Clear photo booth and take a picture. GANDA designed the photo booth and all assets, such as the photo wall and conversation balloons. All pictures are uploaded to the Crystal Clear Facebook page. When women reply to this picture, they can win a wellness weekend. This way, the interaction on the Crystal Clear Facebook page is further optimized.
