Microsoft NL - 2 AWARDS SURFACE BOOK CAMPAIGN
Background
Microsoft introduced the new Surface Book laptop. The aim of the campaign – business target audience – was to increase awareness, consideration and purchase the intent of buying this new laptop. To trigger the target group, there was a landing page with inspiring content. The videos show how modern technology helps to produce revolutionary designs. We’re proud to tell you that we (in collaboration with other agencies) won an AMMA award for developing this site ánd a Dutch Interactive Silver Award for the Surface Book Campaign.
Framework & development
We designed, created and developed the website for this campaign. The key to success was the perfect combination of data, media and (UX) creation. This way the customer got the right message at the right time in the customer journey. The website served as the tool to tell the story.
