Royal Club - Royal Club Shandy
BACKGROUND
Join us on a trip down memory lane. To the days when you were younger, hosted a birthday party in your backyard and your parents brought you Shandy. A soda drink with a small percentage of alcohol. If you offered Shandy on your birthday bash you were totally the cool kid in town. Remember?
Royal Club recently launched a campaign which celebrated the revival of Royal Club Shandy. A brand new package has been designed: bright, fresh and colourful. Of course this should also be branded online. GANDA designed the call-to-action on the Royal Club homepage, the product page for Royal Club Shandy itself and we’ve developed both pages as well.
A fun and daring project, because of the new identity of this product. Drawing within the lines? Nah..
If you managed to get Shandy on your birthday bash you were totally the cool kid in town.
Photoshop preview of the website for Royal Club Shandy
WHAT WE LOVE ABOUT IT
The fun already starts in the concepting phase; aligning design and development is always one of the biggest challenges at the start of our projects. Are we able to develop what we imagined in our creative state of mind? Just think of the hard knock life of our developers. It’s also one of the biggest thrills if we managed it! The pride and enthusiasm of the team washes away all the worries during the projects.
IDEA
We wanted to make something that suits the fresh look & feel of the new packages of Royal Club Shandy. The creative team sketched away with bright colours and a clean design. The creative and development teams decided to divide the product page into three subpages. This way there is a clear distinction between discover Shandy, product information and frequently asked questions about the product Shandy.
RESULTS
A very happy client, very fond of the designs from the start. We managed to translate the fresh, new packages of Royal Club Shandy throughout the entire website. Awesome! And you, have you spotted the campaign and website about Royal Club Shandy already?
