Monsterboard - A stylish knowledge base
Background
Besides being the biggest online job board in The Netherlands, Monsterboard is also a valuable knowledge base for (online) recruiters and human resource managers. To keep up with the latest topics and trends in this ever-changing sector, Monsterboard introduced Werken Vandaag. Werken Vandaag provides a stage to share knowledge, spark a conversation and connect. All this takes place on Twitter, LinkedIn, and a blog.
Challenge
The blog is the place where both Monsterboard employees and guest writers (often industry leaders) can can discuss various themes in depth. The blog was introduced early 2011 but hasn’t changed all that much, neither in layout and in function. With a changing strategy, more focused on social sharing of articles, a complete redefinition of the blog was necessary.
The idea
We opted for a complete redesign, giving the blog a minimalistic and corporate, almost newspaper-like look and feel. By using stylish monochromatic photography, the Monsterboard-purple is highlighted throughout the blog. We introduced a sidebar, providing a stage for highlighted articles centered around a regular changing theme. Sharing articles on social media got a prominent place, both above and below the article, and can be done by so much as the click of one button.
