Background

Microsoft Advertising is one of the largest advertising networks worldwide. Every year, a large amount of campaigns are introduced globally. Microsoft Advertising wanted to thank their clients at the end of the year.

Why it makes our heart tick

Thanking your clients is an important milestone in a relationship. We wanted to thank them in an extraordinary way. Creating a personalized New Year’s card that would make every Microsoft Advertising client feel special. Making sure the concept would fit the new global positioning of Microsoft Advertising’s “Every brand has a story to tell.”

The misson: creating a personalized Card that would make every client feel special.

The idea

We teamed up with Twinkls, an agency specialized in Augmented Reality. We created an original and very personal New Year’s card, putting every client in the spotlight.

Before playing the 3D Augmented Reality card, clients had to take a picture via their webcam. After that, a personalized song and animation starts, starring the Microsoft Advertising account team and the client. They are featured in a personalized song in which they are thanked for their business.

People were featured in a 3D augmented reality card.