MAGGI - a fresh new website
Since the start – over 120 years ago – Nestlé’s MAGGI had the ambition of making delicious, quality and balanced food accessible to all homes across the world. But MAGGI Netherlands was hungry for change. A new proposition with more vegies, less salt, new ingredients and the ambition to prevent food waste. Their new proposition should be presented on a new platform where customers could find inspiration, new recipes and fun stuff for children. Therefore, Nestlé has asked us to create a brand new website.
So, what did we do?
Simple, creative and tasty. That’s how we’d like to describe the new site of MAGGI. Consumer is key, so the user experience had to be quite clear. At the same time there was a huge amount of content that needed to be intregrated in the website. That’s why we’ve focused on a simple navigation and an highlighted search function (for inspiration, tips and recipes). The result is fresh, clear, tasty, informing, with a homely touch. Bon Appétit, MAGGI.
Every minute we were creating this site, we gained more appetite.