L'Oréal - Mijn30minuten

Background

Garnier is a division of the global cosmetics company, L’Oréal. Garnier believes that everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. Garnier offers haircare, styling, skincare, and haircolor products, to discover your own natural beauty.

Challenge

Garnier Nutrisse is aware of the fact that coloring at home could take women on a rollercoaster ride of emotions. Will it be long-lasting? Will it deliver a more radiant and richer look? How long will it take before I’ll get the best results? Nutrisse is about to take all these sorrows away, and entertain the user at the same time with an interactive online magazine called Mijn30minuten.

Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through.

The idea

We thought about our target audience, and came with very basic, well thought, and stylish solutions. We wanted to entertain the audience, and at the same time, let them know when it’s time to wash their hair and enjoy their new color. A minimalistic interface will let the content (and their hair) shine, and a simplistic navigation model is used: swipe right to browse through the magazine and swipe up or down to dive into a story, which makes it a drama free experience.

 

 

We wanted to entertain the audience, and at the same time, let them know when it's time to wash their hair and enjoy their new color.