Intel - Turning a brand social
Intel is one of the largest technology companies globally. The company connects with customers via several channels. The brand needed to expand its online presence via Facebook and turned to us.
Intel needed to expand its online presence and turned to us.
Why it makes our heart tick
From the beginning, we wanted to create a community in which the customers are engaged. This approach needed more than a simple Facebook page. We needed a mechanism which attracts users, engages users and turn them into brand ambassadors.
A mechanism which attracts users, engages them and turn the audience into brand ambassadors.
We did not just create a Facebook page with information about Intel’s products, but we created an Intel lifestyle hub. A lively Facebook channel with a high percentage of interaction through videos, competitions, polls and games. We came up with Intel Facebook TV. The content of this channel was based on the themes from Intel.
Within a couple of months Intel’s friends grew tremendously
We did not use paid media